Privacy & Cookie Notice
Last updated: 2026-06-24
⚠️ Draft — needs legal review before launch. This covers the analytics on hitstride.co. Have it reviewed (GDPR / Italian + Danish specifics) and complete every [TODO] before publishing.
Who we are
[TODO: legal entity name] ("Stride", "we"), a Bifrost company, is the data controller for this site. Registered address: [TODO: registered address]. Questions or requests: hello@hitstride.co.
What we collect, and why
We use two analytics tools, and only after you accept on the cookie banner. Until then, no analytics cookies are set.
- Google Analytics 4 — aggregate usage (pages viewed, scroll depth, clicks, approximate location, device/browser) to understand and improve the site. Until you consent it runs in cookieless mode (no identifiers stored). Processor: Google. See Google's privacy policy. Retention: [TODO: GA4 retention, e.g. 14 months].
- Microsoft Clarity — anonymised session replay and heatmaps (interactions, with text input masked) to see where the site is confusing. Loaded only after you accept. Processor: Microsoft. See Microsoft's privacy statement. Retention: [TODO: Clarity retention].
We set no advertising cookies and do not sell personal data. Booking is handled by Cal.com when you open the scheduler — see their privacy policy.
Legal basis
Your consent (GDPR Art. 6(1)(a)), captured via the cookie banner and managed through Google Consent Mode. Security/functionality storage relies on our legitimate interest in operating the site.
Your choices
Accept or reject analytics on the banner. Change your mind any time via the
"Cookie preferences" link in the footer. Your choice is stored locally on
your device (key stride-consent), not in a cookie.
International transfers
Google and Microsoft may process data outside the EEA under appropriate safeguards (e.g. Standard Contractual Clauses / the EU–US Data Privacy Framework).
Your rights
Under GDPR you may access, correct, delete, restrict, or port your data, and object to processing — contact hello@hitstride.co. You may also complain to your data-protection authority (the Garante in Italy or Datatilsynet in Denmark).